Long ago, Newman and Janis showed that a complex deformation $z\rightarrow
z+i a$ of the Schwarzschild solution produces the Kerr solution. The underlying
explanation for this relationship has remained obscure. The complex deformation
has an electromagnetic counterpart: by shifting the Coloumb potential, we
obtain the EM field of a certain rotating charge distribution which we term
$\sqrt{\rm Kerr}$. In this note, we identify the origin of this shift as
arising from the exponentiation of spin operators for the recently defined
"minimally coupled" three-particle amplitudes of spinning particles coupled to
gravity, in the large-spin limit. We demonstrate this by studying the impulse
imparted to a test particle in the background of the heavy spinning particle.
We first consider the electromagnetic case, where the impulse due to $\sqrt{\rm
Kerr}$ is reproduced by a charged spinning particle; the shift of the Coloumb
potential is matched to the exponentiated spin-factor appearing in the
amplitude. The known impulse due to the Kerr black hole is then trivially
derived from the gravitationally coupled spinning particle via the double copy.